 | Product Information | |
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| Kyra Skin Care - Special FX Serum |
Why Kyra Works
The Kyra™ line represents the best beauty
gift that has been given to women in decades - each product
performing to phenomenal standards within days - versus weeks,
months or never!
In the February 3/2000 edition of the
Financial Post, a feature story on the aging baby boom market
predicted that a new breed of cosmetics with pharmaceutical
properties "will come to the market in five to ten
years."
That new breed of cosmetics is here now!
The incredible effectiveness of Kyra™ is based on the use
of optically corrected organic compounds, and as such, Kyra™
products are true cosmeceauticals - pharmacologically active
products that blur the line between cosmetics and
pharmaceuticals. This means Kyra™ is years ahead of the
mainstream market and effectively renders 99% of over the
counter skin care products obsolete.
Why must optical compounds be "corrected"?
The science of optically corrected organic compounds is called
Chirality, which is taken from kheir, the Greek
word for "handed".
In short, the science of chirality began with Louis
Pasteur, who discovered that biologically active molecules often
occur in two mirror-image forms called isomers
or simply stated - hands. You could visualize these
"hands" as “sides” whose only similarity is that they look alike.
Although they are stereo images of each other, the chirally
correct side is Mr. Hyde and the chirally incorrect
side is Dr.Jekyll.
The process of unzipping or separating these two sides, is
called "chiral resolution, and the end result is that the
chirally correct side can be isolated and used in highly beneficial
ways, and the dangerous rogue side discarded.
When a compound has not been chirally corrected . .
.
. . . It can cause devastating side-effects in the human body,
and the reason that pharmaceutical companies are spending upwards of
$100 billion annually on both chiral research and the "chiral
correction" of their drugs, is because they now know that many of
the unfortunate side-effects of prescription drugs are caused by
chiral incorrectness!
Today, the FDA in the United States has mandated the "chiral
correction" of the top 100 selling prescriptive drugs. Further, they
will not approve any new drugs that are not chirally "resolved".
Human beings are both chirally sensitive and chirally
pure . . .
. . . And at this point in our human evolutionary history, the
biochemistry of the human body is becoming increasingly chirally
selective and chirally pure - partially due to environmental attack
and toxin overload.
Kyra™ works because it actually addresses the chirally
pure nature of the human body on a molecular level. Remember,
"chiral incorrectness" and the use of petroleum byproducts are the
two principal reasons that mainstream skin care really can't offer
us any hope of delivering meaningful results. Click
here for more on this topic
On the other hand, if an active ingredient is chirally correct -
meaning it has the right optical activity so as to be recognized and
"fit" the chemistry of the human body, it will do the job nature
designed it to do.
Welcome to the future of true anti-aging skin care, and all
the future breakthroughs that chiral science can and will make
possible! | 
